Digital Publishing Industry

How AI is revolutionizing the Digital Publishing Industry?

Technology and its upgrade have caused breakthroughs in different sectors at different points of time. The digital publishing industry stands no exception. Robotics is being extensively used in the health sector. Digitization has already caused widespread change in the print publishing industry. Over the years, the internet has controlled the advancement in digitalization. With a 4G internet connection, watching videos seems easier than reading stories. As accessing broadband connections turned easier for the mass, the YouTube streaming turned as the most popular platform for interacting through videos.

Enhances Tasks

With a downfall in print publication, books were being popularized on web as Kindle and other audio forms. Ver soon, Artificial Intelligence would bring about a revolution once again. Although this technology does not perceive aspects the way humans are capable of, reporters and other staff have been laid off at Reuters and Bloomberg news due to Cyborg, the automated AI technology that can analyze financial reports quickly soon after they are published and can create news stories with the most relevant updates. This process works faster and more accurately compared to the way a reporter can do it.

AI robots can also assist in completing articles on sports and natural calamities. However, even if AI is unable to do an in-depth or perceptive thinking, it can at least give the most recent updates. Accurate data can be dug up to help the reporters and analysts to do the critical thinking since they will now have more time for practical work. So, the advent of AI does not end the role of human brain.

Productive Publishing

There is one challenge to the progress of AI in the journalism industry, because the technology is still facing challenges with the complexities of languages despite use of more efficient processors and the advancement of Big Data. The algorithm GPT-2(advance version of Natural Language Processing) is a significant example of algorithm driven by AI. When given a headline the program can complete an article including statistics and quotes. The full release of GPT-2 could however lead to production of wrong information at a large scale.

There could be a strong chance that the use of automation in writing an entire article to produce fake news. This kind of algorithms usually uses guesswork and prediction in terms of sequencing words. Hence most of the words in a passage can be easily predicted. In fact, Gmail itself use prompts to help finish a sentence the moment a couple of words are typed. This also helps in checking of plagiarism by highlighting words in different colors. Thus, AI has benefited almost every industry including publishing. In order to stay productive, publishers must figure out on how AI can be used productively avoiding the negative consequences.

Filters & Stores Content

The life experiences, imagination and the ability to tell a story can be mastered only by a human and the same abilities are unlikely to be reflected by AI. However, this technology essentially functions based on the learning facilitated by machines, through which computers can process large amount of information as well as analyze the same. This is not dependent on pre-programming, but the machines will use some rules to understand what is done and how. This fuels the automated functions to pick up the ways in which humans behave. As such, AI can assist the journalists by covering the routine production of articles at a high speed with minimal errors. The robots however need to be fed with appropriate data which can be categorized and analyzed accordingly.

Content moderation is another area where AI plays significant role. Spam and inappropriate comments or content might need to be filtered in any kind of interactive platform. A self-learning algorithm can save a lot of manual labor and time in filtering out the irrelevant comments on the news site of a publishing company. For instance, Jigsaw is one such tool which first examines several such comments that were filtered out manually and then ranks them accordingly. Oftentimes, a single article needs to be reformatted for different platforms of publication. AI facilitates that. Similarly, translating content to popularize the publication in different countries can be facilitated by use of AI too. This data when stored in a robot’s memory easily enables to use automation for erasing out the inappropriate, abusive, wrong information or opinions.

Assess & Analyzes Data

Chat bots are used to reply to some fundamental queries made by human beings. AI also helps in personalizing content and facilitates email marketing. Certain marketing solutions which use high powered AI can assess users’ habits, preferences and needs and filter the newsletters and notifications accordingly. Predictive analytics of historic data helps in forecasting. Hence, journalists and statisticians are saved from the mammoth task of analyzing the data.

Digital publishing industry in all respects is undergoing a wave of change, thanks to automation through AI. Hence, it is strongly recommended for businesses to partner with a highly experienced and AI-fueled publishing solutions company and offers more than just publishing services. Businesses must understand that the human mind still retains the ability to innovate and create something new out of our ever-changing experiences. But AI can work only on basis of well researched information or the data dug out from human output. However, a question still daunts on how efficiently AI would work to research on a topic which is least explored upon by human intelligence since there will be little amount of information available. So, when AI is used to write an entire article on a topic relevant to an unexplored area of research, it is more likely to get irrelevant or repetitive content. However, AI can help the stakeholders because the research had already been done and relevant findings are stored in the form of Big Data or other similar large base of information easily accessible by the robots.